Nicole Melanson ~

Once upon a time, I was a college student in New York City. Like every other English major on the planet, I thought it would be great to intern as an editor. Unfortunately, I missed out on a publishing gig and landed on the Promotions & Merchandising team at Interview magazine instead. My plan was to move across to Editorial as soon as there was an opening but that never happened because I LOVED working in Promotions. Here are some tips I’ve picked up about promoting people and products over the years:

Add value

People access media for two key reasons: to be entertained or to be informed. Most book marketing takes the informative angle. This book is about… This book is on sale… The problem with this approach is that you’re offering information you want to provide, not that readers want to acquire.

Think about how…